Milwaukee, WI – August 29, 2024 –BikerFest MKE, a local non-profit 501c3 organization that champions inclusivity and diversity in the motorcycle industry through engaging events, programs and partnerships announces the continued success and expansion of our Sliders Flat Track Racing Program, thanks to the incredible support of key partners Flat Out Friday, Cream City Moto, and Bell Helmets. The program, which started as a pilot to introduce underrepresented youth to the world of motorcycle racing, has quickly gained traction and is setting new standards in motorcycle-related sports.

Despite early challenges, including unexpected track closures and lack of resources the Sliders program maintained its momentum, proving the resilience and determination of its young participants and supportive parents. These kids raced at Fiserv Forum, standing tall with newfound confidence as they showcased their skills. Meeting pro racers like Cameron Smith, the only Black pro-racer in flat track racing, was more than just a highlight—it was a moment of inspiration that solidified their belief that they belong in this space.

“Sliders has helped our son build his confidence and courage. He now has a new passion and
enthusiasm for riding. We’re excited to see him grow.”
– Shakia Carr, parent of a Sliders participant

Building Bridges Through Motorcycles
Flat Out Friday, known for its commitment to creating inclusive and high-energy indoor flat track racing experiences, has generously donated four Stacyc e-Bikes to BikerFest MKE. These donations are crucial in empowering the next generation of young riders and giving them the tools they need to succeed. “We believe in the power of representation and the impact it has on the youth,” said Jeremy Prach, founder of Flat Out Friday and Riverwest 24. “The Sliders program embodies what we stand for—making racing accessible to all and breaking down barriers in the sport.”

Cream City Moto, a local motorcycle education hub with a focus on providing a supportive space for electronics, engineering and design has also been instrumental in the program’s success. “We believe that every child deserves a place where they can thrive and express themselves,” said Tiger Mabato of Cream City Moto. “The Sliders Program is providing that place—it’s where dreams are not just encouraged, but nurtured.”

With the recent grant from the 2024 Reasons For Hope initiative through Greater Milwaukee Foundation, BikerFest MKE purchased two new Kawasaki dirt bikes, allowing participants to graduate from Stacyc e-bikes to motorized dirt bikes. On September 21, these young racers will take to the dirt track at Aztalan Park in Jefferson County, WI, to participate in a full-scale race marking a significant milestone in their journey.

“When we invest in our youth, we invest in the future of our communities. The Sliders
Program up lifts our kids up and shows them that they have the power to define their own
path, no matter where they come from. With the support of our incredible partners, we’re
creating opportunities that will echo far beyond the track. Together, we’re shaping history,
and inspiring a generation that’s ready to lead with confidence and courage.”
– Venisha Simpson, founder of BikerFest Mke

Looking ahead As we look onward, we are filled with excitement, hope, and determination. The Sliders will introduce a new set of young people to flat track racing. Both intermediate and beginner participants will be working towards their next challenge being the upcoming Flat Out Friday event at Fiserv Forum in February of 2025. But more importantly, they will continue to learn, grow and inspire, shaping a more diverse and vibrant industry much like Milwaukee, Wisconsin, the city of motorcycles.

At its core, the Sliders program is about more than just racing—it’s about creating a community where every child feels seen, heard, and supported. It’s about laying the groundwork for a future where diversity, equity, and inclusion aren’t just words but lived experiences.

Sliders promises to be a beacon of hope and empowerment for Milwaukee’s young individuals. This project is dedicated to serving a population that has been historically marginalized and disproportionately impacted by systemic inequities. These young individuals possess incredible potential, resilience, and talent, yet are often denied the access, opportunities, and resources necessary to thrive. Our goal is to break the cycle of limited access and create a pathway for their empowerment.

For those who believe in the power of community, in the importance of inclusion, and in the building up of our youth, we invite you to join us September 21. Together, we are not just changing the narrative—we’re writing a new one.

How To Get Involved?

• Register for Sliders: A Parent/Guardian of young riders interested in joining the Flat Track Racing Program can find registration at: https://bit.ly/3RGzWLW
• Sponsors: Join us in supporting this life-changing initiative. Email info@bikerfestmke.org to explore sponsorship opportunities.
• Supporters: Mark your calendars for the Slider’s first day on the track at Aztalan Park Jefferson County, WI on Saturday, September 21, 2024. Follow BikerFest Mke for more information and program details on our website www.bikerfestmke.org and social media channels @bikerfestmke.

About BikerFest Mke
Our mission is to reinvigorate the motorcycle industry by creating a more inclusive culture. Through a diverse range of events, initiatives, and partnerships, BikerFest Mke aims to inspire local communities by providing education on motorcycle safety, industry, and culture. We envision a community where everyone, regardless of background has the access and opportunity to connect, learn and thrive in the world of motorcycling.

For media inquiries or further information, please contact:
Venisha Simpson
venisha@bikerfestmke.org

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[High-resolution images and event logo available upon request.]

Milwaukee, WI – September 6, 2023 – BikerFest Mke, a pioneering force in motorcycle culture and industry, is thrilled to announce the launch of “Sliders”, a transformative Flat Track Racing Program for underrepresented youth in Milwaukee. This groundbreaking initiative is made possible through strategic partnerships with industry luminaries, including Jeremy Prach from Flatout Friday, Scott Johnson from Mama Tried Motorcycle Show, Tiger Mabato from Cream City Moto, and the generous support of the ThriveOn Collaboration Grant through the Greater Milwaukee Foundation.

Empowering Milwaukee’s Youth through the Heartbeat of Racing

BikerFest Mke, known for its unwavering commitment to motorcycle safety and community building, is taking a monumental leap by empowering Milwaukee’s underrepresented youth through the exhilarating world of Flat Track Racing. This program aims to not only nurture a passion for motorcycle racing but also provide a platform for personal growth, mentorship, and lifelong lessons in discipline, teamwork, and community engagement. We believe that every child, regardless of their background, deserves equal opportunities and access to experiences that inspire and uplift. By introducing them to the exhilarating world of racing, we ignite their passion, nurture their talents, and expose them to a supportive community that encourages their growth. This program goes beyond racing; it becomes a catalyst for personal and academic achievement, career development, and social mobility. We envision a future where these underprivileged youth become the leaders and trailblazers of their communities, breaking stereotypes, shattering limitations, and realizing their dreams.

The Power of Collaboration: Industry Visionaries Join Forces

BikerFest Mke’s Flat Track Racing Program receives invaluable support from key figures in the motorcycle world, underlining the industry’s commitment to youth empowerment and safety:

• Jeremy Prach (Flatout Friday): Renowned for his dedication to grassroots motorcycle racing, Jeremy Prach brings expertise and passion to the program, ensuring that young riders receive the best guidance and training.
• Scott Johnson (Mama Tried Motorcycle Show): As a driving force behind the Mama Tried Motorcycle Show, Scott Johnson adds his unique vision to the program, infusing it with creativity and community spirit.
• Tiger Mabato (Cream City Moto): Tiger Mabato, a respected name in the Milwaukee motorcycle scene, lends his support to mentorship and community building, further strengthening the program’s impact.
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ThriveOn Collaboration Grant: A Catalyst for Change

BikerFest Mke’s Flat Track Racing Program is made possible through the generous ThriveOn Collaboration Grant provided by the Greater Milwaukee Foundation. This grant recognizes the program’s potential to empower young individuals, promote safety, and create lasting positive change within Milwaukee’s underrepresented communities.

Join the Journey: Fueling Inclusion, Fostering Community

BikerFest Mke invites the entire Milwaukee community, businesses, and individuals to be part of this transformative journey. Together, we can empower youths, provide opportunities for growth, and foster safety and unity through the electrifying world of Flat Track Racing.

Get Involved Today!

• Youth Participants: Young riders interested in joining the Flat Track Racing Program can find registration information and details on our website at www.bikerefestmke.org/programs
• Sponsors: Join us in supporting this life-changing initiative. Contact Venisha Simpson at info@bikerfestmke.org to explore sponsorship opportunities.
• Supporters: Mark your calendars for the program’s grand launch event on September 23, 2023. Stay tuned for more information and program details on our website and social media channels @bikerfestmke.

The Sliders Flat Track Racing promises to be a beacon of hope and empowerment for Milwaukee’s young individuals. This project is dedicated to serving a population that has been historically marginalized and disproportionately impacted by systemic inequities: black, underprivileged youth in Milwaukee. These young individuals possess incredible potential, resilience, and talent, yet are often denied the opportunities and resources necessary to thrive. Our goal is to break the cycle of limited access and create a pathway for their empowerment.

About BikerFest Mke

Our mission is to reinvigorate the motorcycle industry by creating a more inclusive culture. Through a diverse range of events, initiatives, and partnerships, BikerFest Mke aims to inspire local communities by providing education on motorcycle safety, industry, and culture. Utilizing our knowledge and passion, we strive to unite people of all ages and ethnicities in embracing the legacy of motorcycles and shaping their future.

For media inquiries or further information, please contact:

Venisha Simpson

info@bikerfestmke.org

(414) 588-5506

www.bikerfestmke.org

facebook.com/bikerfestmke 

Instagram.com/bikerfestmke

Twitter.com/bikerfestmke

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[High-resolution images and event logo available upon request.]